HP Homepage Development 2013-18
I was a member of the team from 2013 till my last day with HP. From working alone to brainstorming with a group of team members known as "Homeboys." From regional banner creative to layout design direction, from a global marketing point of view. I am extremely delighted to have been a part of every step and to see it develop.
Role: UX Designer
To improve is to change
Hewlett-Packard was divided into two companies in November 2015: HP Inc. and Hewlett Packard Enterprise. Our immediate priority was to create two different ideas and styles that could only be owned by one of the companies. It is difficult from a creative standpoint to design an inspirational yet structured homepage that allows for smooth updates for the ebb and flow of news.
And the end outcome was a remarkable success. After we released the redesigned HP Inc. site in 2015, the average CTR climbed 150% across all geographies.
Great oaks from little acorns grow
To begin, in order to keep the legacy functioning, we created a short design manual to respond to a large number of update requests from over 50 countries. This concise guideline covers character count for usage in headlines, subheads, and CTAs, which is critical to the basis of future copywriting design.
Connected with people
In the passive awareness stage, more than 40% of consumers, particularly techies, have high expectations and have been exposed to manufacturer advertising and websites. They expect to be astonished and delighted, but instead are greatly underwhelmed by what is on offer. Assume that every placement on the webpage is a chance to make a great impression about the HP brand. Our goal was to persuade visitors to investigate featured items and services while also making them feel engaged.
First impressions count
We delivered a loud, prominent and untethered design approach that utilizes unexpected cues to not only reflect mood and environments, but also a sense of personality and HP reinvention.
Choose products, ideas, or events that exemplify the best of HP and are aligned strategically with HP’s current brand priorities and marketing campaigns. This direction uses textures and materials to make technology feel more personal and emotionally connected to the user – an approachable aesthetic that’s accessible to all.
Stay calm and carry on
This design's adaptable upgrades and simple efficiency are additional highlights. The homepage's primary section is devoted to showcasing HP's thinking leadership. Best-in-class storytelling that changes users' perceptions of HP's primary business goals.
Through a customized product overview grid, it offers multiple routes to categories and supports up to four promotions. They can be created from scratch or chosen from a small library of brief, straightforward, and interesting massages that can be tailored using more details provided on hover.