I’m a UX and product designer. I tell stories through design.
My journey to a career in UX design started after I received a Computer Science degree in Taiwan. This chapter in my life led me to move to San Francisco in order to pursue an MFA degree in Web Design and New Media at The Academy of Art University.
Along the way I’ve had the opportunity to work with incredibly talented people across different companies and industries; in-house, internationally, and remote. My work spanned across projects for leading global brands, early-stage startups and well-known media agencies.
My creative process has been sharpened through over a decade of experience. I am able to creatively uncover problems and believe that well-crafted, user-centered experiences are the pinnacle to client satisfaction. In my career, I’ve been a design lead, leader of a group of designers. And more recently, a freelancing UX director consultant moved from team to team remotely.
Oh, I’m also a hardcore gamer and a pet lover!
Present
2019 Aug
00 Studio - Freelancer
UX Designer / Consultant
Provided product UX design consultation by emphasizing simplicity, user friendliness, and design sophistication. I directed all aspects of the creative production process, which included setting the overall design strategies and furthering staff ideas.
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Tasked with multifaceted team to drive product research, UI design, and user testing. I mentored from team to team in establishing the overall design principles in order to deliver exceptional project experiences.
2019 May
2017 Feb
HP Inc.
Design Lead
As a lead, I led the design team in integrating the creatives between HP OMEN and Blizzard’s Overwatch campaign that was launched globally and spanned over 50+ countries. I initiated a UX/brand guideline with Esports community, which led to massive product interest for the HP OMEN line of products, especially in the China market.
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I oversaw the creative critiques and built integrated marking strategies for HP Premium campaigns around the world. I developed comprehensive UX guidelines that were used to implement the responsive design of both current and future HP product pages.
2017 Feb
2013 Nov
Hewlett-Packard
UX Designer
Worked hand in hand with my creative director in order to design and produce global campaign materials. The most notable project that we worked together on is the entire redesign of the HP homepage.
I facilitated collaboration with PMs and disparate business units to develop/launch over 20+ featured product pages. In addition, I developed responsive design guidelines to deliver a more consistent and efficient design/development process.
2014 May
2014 Jan
Pennypop
UI / UX Designer
Lead UX designer, reported directly to founders, worked closely with a cross functional team and implemented a robust mobile gaming experience. Overall, responsible for the UI design, graphic elements and marketing materials for a AAA title mobile game known as Battle Camp.
2012 Dec
2009 Sept
Academy of Art University
MFA Student
Extensively cultivated artistic knowledge and design skills, patiently forged my determination and ability to pursue UX full-time. In addition, honorable awarded for my thesis project at 2013 Spring Show.
2009 July
2009 Apr
Ogilvy
Web Designer
Produced rich media and advertising materials, contributed to the creation, ideation and distribution of press content for AMD Campaigns that were used in 2009 COMPUTEX.